Research Bias and How to Spot It Before It Skews Your Strategy

It all begins with an idea.Companies rely on research to guide high-stakes decisions—from campaign messaging to product launches. But here’s the catch: even well-designed studies can produce misleading results if bias creeps in.

Whether you're commissioning research, reviewing reports, or interpreting user data, it's essential to understand what research bias is, how it shows up, and what you can do to reduce its impact.