Why is There Less Interest in University Education
For generations, attending college was seen as the default passage into adulthood. An essential step toward independence, meaningful careers, and upward mobility. But that narrative has been shifting. Today’s young adults are increasingly questioning whether a four-year degree remains the best path to success.
How Primary Research Can Transform Your Marketing Strategy
In higher education, marketing strategies are often built on assumptions. These assumptions can range from being about what prospective students value, why alumni give, or how faculty and staff perceive institutional priorities. While secondary data sources like market reports and enrollment dashboards offer useful benchmarks, they rarely reveal the “why” behind student decisions or the emerging needs shaping demand. That’s where primary research becomes transformative.
Why Losing IPEDS Library Data is a Loss for Higher Ed
The National Center for Education Statistics (NCES), which oversees the Integrated Postsecondary Education Data System (IPEDS), is considering the elimination of one of its longstanding surveys: the Academic Libraries component, beginning with the 2025–26 collection cycle.
Research Bias and How to Spot It Before It Skews Your Strategy
It all begins with an idea.Companies rely on research to guide high-stakes decisions—from campaign messaging to product launches. But here’s the catch: even well-designed studies can produce misleading results if bias creeps in.
Whether you're commissioning research, reviewing reports, or interpreting user data, it's essential to understand what research bias is, how it shows up, and what you can do to reduce its impact.